Catalog Search Results
Series
Language
English
Description
This program catalogues 2002's winners of the gold, silver, and bronze Clio Awards. Entries include Pepsi's "Beckham," Visa's "Dining Out," Blockbuster's "Carl and Ray-Kung Fu," Budweiser's "Mr. Pro Wrestling Wardrobe Designer," Nike's "Freestyle," Toyota Corolla's "School," AT&T's "I'm Okay," Neutrogena Skincare's "Glasses," Audi A3's "Babysitter," Sylvania Lighting's "Old Man," Heineken USA's "Birth of a Sign," Sealy Mattress's "Boy," Volkswagen...
Series
Language
English
Description
This program honors the best of the Clio gold and silver winners for the year 2003. Entries include IKEA's "Lamp," Nike Shox NZ's "Streaker," Coca-Cola's "Supersub," Wrangler's "Cafe," BMW of North America's "Hostage," Verizon Wireless' "Ferret," Whiskas' "Bungee," Peugeot 206's "The Sculptor," Hewlett-Packard's "Digital Crime Fighting," Masterpack's "Watch," Labatt Breweries/Bud Light's "Ulterior Emotions," Renault's "Road," Prensa Libre's "Stadium,"...
Series
Language
English
Description
Paul O’Brien is an entrepreneur, startup consultant, and founder of MediaTech Ventures. Why he says the future is now—and how his secrets could be the key to getting your next big idea funded, whether it’s VC, sponsorship, or grant—Paul breaks down the startup ecosystem as it relates to media and technology. Plus, John and Paul discuss the ever-changing role of today’s CMO, and why data should be at the top of every marketer’s mind. Filmed...
4) Media Power
Series
Pub. Date
[2005], c1997
Language
English
Description
This program explores the characteristics that define a desirable audience, the history of audience ratings, and the ways in which audiences are assessed. Because the mass media is supported largely by selling time and space to marketers, it has evolved into the main delivery vehicle for advertising, in which the company offering a product or service is the true consumer and the attention of the viewer is the product that is being bought. With billions...
Series
Language
English
Description
Movies, magazines, TV, billboards, the Web-the world is filled with captivating photographic images competing for viewers' attention. Not surprisingly, citizens of the Global Village are experiencing a growing need for visual literacy: the ability to read between the lines and extract meaning from that daily bombardment. This program takes a close look at the vital importance of visual language skills, how information overload is shortening the human...
6) Hancock
Pub. Date
2008.
Language
English
Description
Caustic and out of favor with the public, a superhero enlists a publicist to reshape his image.
Series
Pub. Date
[2014]
Language
English
Description
In this short film, Bagnewsnotes publisher Michael Shaw explains how the Obama administration distributes its own imagery while often preventing the independent media from getting the same access as White House staff photographers. Strategically composed photos, taken by official White House photographers, travel from social media sites that are controlled by the administration to the front pages of newspapers around the world. "The White House has...
Series
Pub. Date
[2005], c1999
Language
English
Description
This program features top television ads from the Clio Hall of Fame ranging from the late 1950s through the early '80s, including classic commercials such as Carling Black Label's "Hey Mabel," Timex's "Watch on Propeller," Volkswagen's "Snowplow," Cracker Jack's "Card Game," Salada Tea's "Motorcycles," American Tourister's "Gorilla," Alka-Seltzer's "Spicy Meatball," Coca-Cola's "Buy the World a Coke," Life Cereal's "Mikey," Johnson & Johnson Band-Aid's...
Series
Pub. Date
[2005], c2000
Language
English
Description
In this program, thirteen judges from the 2000 Clio Executive Juries speak on topics such as the teamwork involved in making an ad, how a campaign sometimes shocks people's ideas of advertising, and the motivation for being in the advertising business. In addition, industry leaders drawn from prominent agencies around the world, including Fallon McElligott, Minneapolis; Ogilvy & Mather, Mumbai; Paradiset DDB, Stockholm; Clemenger/BBDO, Melbourne;...
10) When we met
Author
Series
Pub. Date
2014.
Language
English
Description
"Angel Whittaker earned his scars the hard way, but the scars that can't be seen are the ones that haunt him the most. Since he moved to Fool's Gold, California, he's cobbled together a life for himself as a bodyguard trainer. If he's not exactly happy, at least his heart is safe. Working with pro-football superstars taught tough-talking PR woman Taryn Crawford one thing--she can go toe to toe with any man. But then dark, dangerous former Special...
11) Everybody knows
Author
Pub. Date
2023.
Language
English
Description
After her boss is gunned down at the Beverly Hills Hotel, Mae Pruett, a "black-bag" publicist working at LA's most powerful crisis PR firm protecting the rich and depraved, decides to investigate, running afoul of the whole system.
13) Eye of Vichy
Pub. Date
[2003]
Language
Français
Description
This is a brilliantly chosen compilation of long forgotten film footage and newsreels produced by Nazi and French collaborators during World War II. From the small town of Vichy in central France, Field Marshall Petain's puppet government worked with their Nazi overlords in creating pro-Nazi propaganda. Seeking to turn the tide of public emotion against both the Allied Forces and the Jews, they skillfully produced a strange alternative history of...
Language
English
Description
The oceans are being emptied. This isn't just bad news for the 200 million people who make a living fishing, it's a crisis for planet Earth. The Marine Stewardship Council uses market forces to create sustainable fisheries, offering the world's only internationally recognized seafood eco-labeling system. It uses independent assessors who grant MSC certification only to products of sustainable fisheries, and it has grown into a major international...
Pub. Date
[2015]
Language
English
Description
In this film, Ross Campbell, CEO of RCA crisis management, advises companies on how to plan and train for worst-case scenarios. Henotes how rapidly crises get out of control very fast. In certain kinds of crises, companies inevitably lose control to government authorities. Campbell notes that crises can lead to business failure. He discusses planning & rehearsing a crisis response, and setting up a 'dark site' for use in crisis to either communicate...
Pub. Date
[2015]
Language
English
Description
In this film, Maria Deveson-Crabbe, CEO of Marie Stopes International of Australia, draws on a powerful case study to discuss crisis management and media relations. Marie Stopes International was purchasing an Australian abortion clinic when it emerged that patients there were infected with Hepatitis C due to a rogue doctor. Deveson-Crabbe talks about the decision to go through with the purchase. She talks about how Marie Stopes got the media to present...
Series
Pub. Date
[2017]
Language
English
Description
Jamie Bartlett reveals how Silicon Valley's mission to connect the world is disrupting democracy. Many of the tech gods were dismayed when Donald Trump won the American presidency, but did they actually help him win? With the help of a key insider from the Trump campaign's digital operation, Jamie unravels the role played by social media in getting Trump into the White House. He learns how Facebook's vast power to persuade was first built for advertisers,...
20) Isn't it Rich?
Author
Series
Language
English
Formats
Description
"Straitlaced tycoon Richard Carlton suspects that his aunt Destiny has more than business matters on her mind when she insists he meet klutzy PR executive Melanie Hart. Melanie might be brilliant--and beautiful--but Richard won't open his wounded heart to any woman, no matter how much she might make his pulse race. Yet when the press mistakenly reports that they're a couple, Richard convinces Melanie to pretend that they're engaged--to bolster his...
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