Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming...

The decision to develop a new squeezable Marmite bottle means altering a container style that had gone unchanged for 103 years. This program follows the process from prototype to final design and the emergence of a brand-new product which the design team hopes will revitalize the Marmite business. Confronting the technical challenges arising from Marmite's thick consistency, the team enlists the help of a renowned package-design guru and, after a...

With its ability to create emotion and influence moods, color can be used as a powerful tool in interior design and fashion. In this program interior designer Brandi Hagen discusses the color system, the history of color study, and the development of color theories. Viewers learn the difference between hue, shade, tint, value, and chroma; primary and secondary colors and warm and cool colors; and monochromatic, analogous, and complementary colors....

This program takes students through the range of techniques used in the production of modern animation. Beginning with the various methods of creating an animation, the video explores aspects such as character development, backgrounds, adding sound and voice, and the use of wire frame in 3-D work. The many roles in an animation team, including producers, directors, computer technicians, artists, and voice actors are also considered, along with applications...

Once advertising students have assimilated a basic knowledge of visual principles, they can move on to more advanced working methods - the ones that garner awards as well as customers. This program shows how to attract a reader's attention with the layout concepts commonly known as picture window, silhouette, square zero, Mondrian, closure, oversizing, juxtaposition, surrealism, and shock. Examples show how graphic designers direct attention within...

Use this video to introduce your students to the elements of design: color, line, shape, form, pattern, and texture. In addition to the customary design disciplines-interior, clothing, landscape, and architecture-the video also features more unusual venues like the family dog, kids, and professional models. Called "a good introduction to the basic elements of design" by Instructional Video. Correlates to all applicable National and State Educational...

World-renowned architect I. M. Pei was already in his 90s when he took on designing the Museum of Islamic Art in Doha, Qatar. This documentary, from award-winning filmmaker, Bo Landin, visits Alhambra and Cordoba in Spain, and Cairo to search for references to understand the essence of Pei's architecture that will find its historical place in an Islamic world stretching from Cordoba to Samarkand.

This program looks at the creation of two products as it explores the visual, tactile, and aesthetic factors that inform the design process. The 321 Water filter is an attractive personal water purifier aimed at health-conscious women. Tear Lab is a non-invasive medical tool for measuring salt levels in tears. Sharing prototypes and drawings with the camera, the designers of these products talk openly about their work. We see how their development...

It's natural to dream of awards and achievements that spotlight one's unique gifts - but the best designers know when to leave ego at the door and contribute to a group effort. This program shows how design teams and individual designers working in a collaborative setting use materials, techniques, and processes to create a product. Viewers learn the importance of working toward a common goal, beginning with a client interview and proceeding through...

Thanks in part to high-tech advances that enable the creation of virtually any image, design is one of the most exciting fields to enter in the 21st century. This program looks at ways in which designers collect and organize information using digital technology and how these methods are helping to evolve new forms and strategies in the design world. Specific topics include basic principles of good design, the importance of understanding the viewer...