Forty years ago, Israeli psychologists Daniel Kahneman and Amos Tversky wrote a series of breathtakingly original studies undoing our assumptions about the decision-making process. Their papers showed the ways in which the human mind erred, systematically, when forced to make judgments in uncertain situations. Their work created the field of behavioral economics, revolutionized Big Data studies, advanced evidence-based medicine, led to a new approach...

"A fast-chain once tried to compete with McDonald's quarter-pounder by introducing a third-pound hamburger--only for it to flop when consumers thought a third pound was less than a quarter pound because three is less than four. Separately, a rash of suicides by teenagers who played Dungeons and Dragons caused a panic in parents and the media. They thought D&D was causing teenage suicides--when in fact teenage D&D players died by suicide at a much...

No-nonsense neuroscientist Julia is researching the biochemistry of the female brain of three couples: newlyweds Zoe and Greg, whose career troubles seep into their relationship; Lisa and Steven, who are looking to spice up their stuck-in-a-rut marriage; and Lexi who can't help trying to change her boyfriend Adam. Meanwhile, the straight-laced Julia's own synapses start to fire when a handsome new subject joins her study.

Rippon presents a breakthrough work in neuroscience and an incisive corrective to a long history of damaging pseudo-science, finally debunking the myth that there is a biological distinction between male and female brains.

"A book for learners of all ages containing the best and most updated advice on learning from neuroscience and cognitive psychology. Do you spend too much time learning with disappointing results? Do you find it difficult to remember what you read? Do you put off studying because it's boring and you're easily distracted? This book is for you. Dr. Barbara Oakley and Olav Schewe have both struggled in the past with their learning. But they have found...

An exploration of intelligence research reveals a revolution in human intellectual abilities and provides real-life transformation stories while chronicling the author's experience tesing commercial brain training programs.