The Scottish Highlands provide the backdrop to this episode, featuring the centuries-old distillery responsible for the Johnnie Walker brands of blended whiskey, now with five distinct labels crafted to meet specific consumer tastes. Other brands discussed include: Gucci, Alfred Dunhill, Levi Strauss, Procter & Gamble, General Motors, and the Virgin Group .

This program honors the best of the Clio gold and silver winners for the year 2003. Entries include IKEA's "Lamp," Nike Shox NZ's "Streaker," Coca-Cola's "Supersub," Wrangler's "Cafe," BMW of North America's "Hostage," Verizon Wireless' "Ferret," Whiskas' "Bungee," Peugeot 206's "The Sculptor," Hewlett-Packard's "Digital Crime Fighting," Masterpack's "Watch," Labatt Breweries/Bud Light's "Ulterior Emotions," Renault's "Road," Prensa Libre's "Stadium,"...

This program concentrates on the final two of the Four P's: place, also known as distribution, and promotion. Part one covers distribution channels; horizontal and vertical channel conflict; and the use of corporate systems, administered systems, and contractual systems, such as franchises, to alleviate channel conflict. In part two, a pair of clones and other experts explain the objectives of promotion-to provide information, increase demand, stabilize...

"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges....

"The ultimate guide to naming your product or business returns with three times as many resources as before, updated and new stories (of both hits and flops), and an entirely new chapter about nailing the perfect tag line"--

In this film, Ben Walkenhorse, founder of "No Fussing About," discusses what a brand is and how it defines and limits what a company will do. He explains the concepts of value proposition and the social, functional and emotional components of a brand.

It might seem contradictory, but decisions about how to end a company are just as important as the dreams that give birth to it. There may even be reasons that make a pre-planned exit strategy mandatory, such as the specific needs of investors. This video explores various end-game scenarios for business owners, helping to clarify long-term goals for anyone on the verge of creating a company while detailing the possibilities and challenges that each...

Sadhana Smiles, director of Real Change, says you must ensure your brand reflects the product and service image you require. Topics include competing brand messages, the importance of a memorable brand experience, creating a brand experience, moments of truth, measuring success, and unified brand experience.

Red Bull is a study in apparent contradictions: Containing a jolt of caffeine and sugar, it's promoted as a natural health product. Bearing a label that it not be drunk by children or mixed with alcohol, it's sold in convenience stores and bars. And although enjoyed as a refreshing pick-me-up while dancing or playing sports, it can increase dehydration to dangerous levels. Focusing on Red Bull's rollout in Canada, this program looks at a beverage...

This program features top television ads from the Clio Hall of Fame ranging from the late 1950s through the early '80s, including classic commercials such as Carling Black Label's "Hey Mabel," Timex's "Watch on Propeller," Volkswagen's "Snowplow," Cracker Jack's "Card Game," Salada Tea's "Motorcycles," American Tourister's "Gorilla," Alka-Seltzer's "Spicy Meatball," Coca-Cola's "Buy the World a Coke," Life Cereal's "Mikey," Johnson & Johnson Band-Aid's...