Becoming a design entrepreneur : how to launch your design-driven ventures from apps to zines
(Book)
Author
Published
New York : Allworth Press, [2016].
Format
Book
Appears on list
Status
John & Judy Gay Library - Adult Nonfiction
741.6 HEL
1 available
741.6 HEL
1 available
Description
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Copies
Location | Call Number | Status |
---|---|---|
John & Judy Gay Library - Adult Nonfiction | 741.6 HEL | On Shelf |
Subjects
LC Subjects
More Details
Published
New York : Allworth Press, [2016].
Physical Desc
204 pages : color illustrations ; 23 cm
Language
English
Notes
General Note
"SVA NYC."
Bibliography
Includes bibliographical references (page 199) and index.
Description
Any designer who runs a studio, office, or firm is entrepreneurial. In fact, anyone with a studio already has an infrastructure for entrepreneurial content development, and with the technological developments over the last few decades, there are more opportunities now than ever. The use of computers has allowed not only new tools for creating design, but also enables makers with entirely new ways to prototype, promote, and sell their products. Becoming a Design Entrepreneur is the guide for these designers and a breakdown of the prospects and challenges they face. Topics include: Methods for launching a venture into the market Tips on presentation, pitch and public relations How to legally protect intellectual property Ways to do effective research, and crowd source How to benefit from social media Sources for funding and investment and incubators Case studies from successful and startup entrepreneurs. The ability to produce and market has helped to reposition graphic design in the new entrepreneurial economy, in which graphic design entrepreneurs are constantly raising design bars and standards. Everyone harbors at least one viable product idea, and designers can be "social entrepreneurs," creating campaigns or events that serve the greater good aside from profit-making. Readers will learn to grow as innovators and creators from Becoming a Design Entrepreneur . Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Citations
APA Citation, 7th Edition (style guide)
Heller, S. (2016). Becoming a design entrepreneur: how to launch your design-driven ventures from apps to zines . Allworth Press.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Heller, Steven. 2016. Becoming a Design Entrepreneur: How to Launch Your Design-driven Ventures From Apps to Zines. Allworth Press.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Heller, Steven. Becoming a Design Entrepreneur: How to Launch Your Design-driven Ventures From Apps to Zines Allworth Press, 2016.
MLA Citation, 9th Edition (style guide)Heller, Steven. Becoming a Design Entrepreneur: How to Launch Your Design-driven Ventures From Apps to Zines Allworth Press, 2016.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.